A New Fatsecret… 6 Years Later
It all began when… after seeing so many people waste so much time, energy and money trying to diet we knew there had to be a better way. That’s why Rod and I started FatSecret in 2007. Could we harness the collective contributions and insights of the FatSecret community to generate practical diet and weight loss recommendations for everyone? Could we find out what really works?
Well a little over 6 years later and FatSecret has done some good things and gone places we could never have dreamed. FatSecret is available in over 35 countries and 18 languages with localized websites and apps. With over 25 million registered members across the world, we’ve enjoyed incredible support and been amazed by all of your remarkable achievements. I mean the FatSecret community has lost tens of millions pounds, that’s unreal!
Throughout this journey, we’ve generally sought to stay out of the public view, preferring to focus on delivering the best tools and fostering a supportive community to inspire people to eat healthier and achieve their goals. We’ve wanted to let FatSecret speak for itself. With our new branding/logo just released, we know it’s the right time to become more transparent and engage with the community, starting with an active blog. Sorry it’s taken this long… In the coming weeks and months we’ll be lifting our social media game and give you more insight into FatSecret, our team and what makes us tick.
We hope you like our new look and feel which is being rolled out progressively across FatSecret. We love the simplicity and elegance of our updated keyhole logo and the feelings it evokes – unlocking, a path forward, a solution. We’ve sought to apply this thinking in streamlining the usability of our sites and hope to extend it to mobile app interfaces and the overall FatSecret experience.
An enormous thanks goes to you, the community. You have built FatSecret with us through all your wonderful input and efforts and have created a supportive, positive place that we are all proud to be part of. As a small bootstrapped team of only 8, we’ve had limited resources to give you everything you’ve asked for but we’re redoubling our efforts and staffing up to accelerate our development and bring you an experience to delight and thereby succeed. To our loyal community, our commitment to you remains the same, FatSecret will focus on helping you achieve your diet and nutrition goals and stay 100% free.
We would also like to acknowledge our ongoing support for the over 5,000 developers utilizing the FatSecret Platform API, the largest provider of food and nutrition data to health related web services, mobile apps and integrated fitness devices. We will continue to extend the API and its capabilities.
We’ve had an amazing journey but in truth haven’t yet achieved our initial goal – delivering data driven, crowd sourced diet solutions. Rest assured that we’re working tirelessly on it and will be releasing some innovative stuff as we try and crack that nut.
Thanks for the ride, the best is yet come.